Marketing

The internet is just another channel, albeit a rich one. It’s a great way to interact with your customers, but there are also other mediums at your disposal, such as direct mail, TV, radio and print. Each channel has a unique role to play in the marketing mix.

We believe that usability and marketing strategy go hand in hand. So we take everything you know and understand about your brand into consideration when working with your online presence. We can work with you to fine tune your brand strategy and make sure your online strategy matches your entire brand strategy.

As part of our marketing services we offer:

  • Consumer focus groups
  • Cross-channel user experience analysis
  • Brand positioning and strategy development
  • Coordination of qualitative and quantitative research
  • A team of brand strategy experts who can find out about just about anything


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    marketing
    Writing to suit your readers
    Too many web content writers
    write how they have always
    written – in a style intended
    for a print-based media.
    Consequently the web is filled
    with sites that read like print
    brochures, academic papers
    or fashion magazines.
    more >>
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